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Sales of print copies of the Holy Bible have exploded in 2024, according to a recent analysis from Circana BookScan.
According to figures from the Pew Research Center, 28 percent of U.S. adults identify themselves as “religiously non-affiliated.” The massive spike in Bible sales could indicate that the number is declining, however, as sales of the Christian holy book reached 14.2 million copies in 2023, up from 9.7 million in 2023.
As of October 2024, more than 13.7 million Bibles have been sold in the United States, the Wall Street Journal reported.
According to figures from the Pew Research Center, 28 percent of U.S. adults identify themselves as “religiously non-affiliated.” The massive spike in Bible sales could indicate that the number is declining, however, as sales of the Christian holy book reached 14.2 million copies in 2023, up from 9.7 million in 2023.
As of October 2024, more than 13.7 million Bibles have been sold in the United States, the Wall Street Journal reported.
“People are experiencing anxiety themselves, or they’re worried for their children and grandchildren,” Jeff Crosby, of Evangelical Christian Publishers Association, told the Journal. “It’s related to artificial intelligence, election cycles … and all of that feeds a desire for assurance that we’re going to be OK.”
Amber Cimiotti, a mother of two, told the outlet that podcasts and social media sites like TikTok helped to guide her spiritual journey.
She further explained that she started reading the bible earlier this year after feeling unfulfilled after years of secular self-help remedies and pursuit of career fulfillment. Cimiotti sought stability from Christianity after “things just went off the rails a little too quickly” throughout society.
“We’re kind of holding on to the edge of the ship, like, we’re not sure what’s happening here,” she added.
President-elect Donald Trump frequently called for a “Christian revival” while speaking on the campaign trail earlier this year. Throughout the campaign, Trump spoke at numerous faith and urged Christians to vote as a bloc against anti-Christian left-wing policies.
The president’s efforts appeared to pay off, as his support among Catholic voters increased from 47 percent in 2020 to 58 percent this year. The swing was most apparent among Hispanic Catholics, 60 percent of whom voted for the president-elect.